Privacy Policy.

1) Information on the Collection of Personal Data and Contact Details of the Controller

1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about the handling of your personal data when using our website. Personal data is any data that can be used to personally identify you.

1.2 The controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is:

The controller is the natural or legal person who, alone or jointly with others, determines the purposes and means of processing personal data.

1.3 The controller has appointed a Data Protection Officer, who can be reached as follows:

1.4 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller). You can recognize an encrypted connection by the character string "https://" and the lock symbol in your browser bar.

2) Data Collection When Visiting Our Website

When using our website for purely informational purposes, i.e., if you do not register or otherwise transmit information to us, we only collect data that your browser transmits to our server (so-called "server log files"). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

• The website visited
• Date and time of access
• Amount of data sent in bytes
• Source/reference from which you reached the page
• Browser used
• Operating system used
• IP address used (if applicable: in anonymized form)

Processing is carried out in accordance with Art. 6(1)(f) GDPR based on our legitimate interest in improving the stability and functionality of our website. The data is not passed on or used in any other way. However, we reserve the right to subsequently review the server log files if there are concrete indications of unlawful use.

3) Hosting & Content Delivery Network

3.3 Cloudinary

On our website, we use a so-called Content Delivery Network ("CDN") provided by Cloudinary Ltd., 3400 Central Expressway, Suite 110, Santa Clara, CA 95051, USA ("Cloudinary"). A Content Delivery Network is an online service that delivers large media files (such as graphics, page content, or scripts) through a network of regionally distributed servers connected via the Internet. The use of Cloudinary's CDN helps us optimize the loading speed of our website.

Processing is carried out in accordance with Art. 6(1)(f) GDPR based on our legitimate interest in the secure and efficient provision, as well as improvement of the stability and functionality of our website.

We have concluded a data processing agreement (Data Processing Addendum, available at https://cloudinary-res.cloudinary.com/image/upload/Cloudinary_Customer_Data_Processing_Addendum_December_2019.pdf) with Cloudinary, obligating Cloudinary to protect the data of our website visitors and not to pass it on to third parties. For the transfer of data from the EU to the USA, Cloudinary relies on the so-called Standard Contractual Clauses of the European Commission, which are intended to ensure compliance with the European level of data protection in the USA.

Further information can be found in Cloudinary's privacy policy at: https://cloudinary.com/privacy

3.4 Cloudflare

We use features provided by Cloudflare. The provider is Cloudflare, Inc., 101 Townsend Street, San Francisco, CA 94107, USA. Cloudflare offers Content Delivery Network (CDN) services as well as certain security features that process and analyze data traffic between your browser and our web server.

Key features of Cloudflare include:

• Attack protection: Cloudflare automatically detects and blocks unauthorized or malicious access (e.g., DDoS attacks or bots) before they reach our server.
• Content caching: Static content (e.g., images, stylesheets, scripts) is cached on Cloudflare's globally distributed servers, improving our website's loading time.
• TLS encryption: All data traffic is transmitted over encrypted connections (HTTPS). Cloudflare provides its own SSL certificate to ensure secure data transmission.
• Availability and load balancing: Cloudflare ensures that our website remains stable and accessible even during high traffic (load balancing and redundancy across multiple data centers).
• Analysis of suspicious activities: To defend against threats, Cloudflare analyzes IP addresses, access times, country of origin, user behavior, and technical characteristics of data traffic. No evaluation for marketing purposes takes place.
• Minimization of direct server access: Access to our systems generally occurs exclusively through Cloudflare to prevent unauthorized direct access (so-called "reverse proxy").

This serves to safeguard our predominantly legitimate interests in the security, performance, and reliability of our web shop pursuant to Art. 6(1) sentence 1(f) GDPR. Cloudflare processes technical access data (IP address, browser type, system information, time of access, etc.) on our behalf. Data may also be transferred to the USA in the course of service provision. Cloudflare is certified under the EU-U.S. Data Privacy Framework, ensuring an adequate level of data protection.

4) Cookies

To make visiting our website attractive and to enable the use of certain features, we use cookies, i.e., small text files that are stored on your device. Further information about the cookies we use and their purposes can be found under "Cookie Information." There you will learn more about managing cookies.

You can adjust your cookie settings at any time here: Cookie Settings

5) Contact

5.1 Microsoft Azure AI

To improve our internal processes and enable rapid categorization and prioritization of customer inquiries, we use Microsoft Azure AI as part of our support infrastructure. The underlying AI technology (Azure OpenAI) is used exclusively for the automated topic assignment of incoming inquiries (e.g., order, complaint, inquiry). No fully automated decision with legal effect takes place. Processing is based on our legitimate interest in the efficient handling of customer concerns (Art. 6(1)(f) GDPR). Your data is not used for training or further development of AI systems.

5.2 Contact Form via Forminit

For the provision of our contact form, we use the service provider Forminit (provider: UXPLUS LTD). Your data submitted via the form is first processed on Forminit's servers and then forwarded to us. Processing is carried out to handle your inquiry (Art. 6(1)(b) GDPR). We have concluded a data processing agreement with Forminit pursuant to Art. 28 GDPR. Transfer of personal data to third countries only takes place on the basis of suitable guarantees within the meaning of Art. 44 ff. GDPR (e.g., Standard Contractual Clauses).

5.3 WhatsApp Business

We offer visitors to our website the option to contact us via the WhatsApp messaging service of WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. For this purpose, we use the so-called "Business version" of WhatsApp.

If you contact us via WhatsApp in connection with a specific transaction (e.g., a placed order), we store and use the mobile phone number you use on WhatsApp and, if provided, your first and last name pursuant to Art. 6(1)(b) GDPR to process and respond to your inquiry. On the basis of the same legal grounds, we may also ask you via WhatsApp to provide additional data (order number, customer number, address, or email address) in order to associate your inquiry with a specific case.

If you use our WhatsApp contact for general inquiries (e.g., about our range of services, availability, or our website), we store and use the mobile phone number you use on WhatsApp and, if provided, your first and last name pursuant to Art. 6(1)(f) GDPR based on our legitimate interest in the efficient and timely provision of the requested information.

Your data is only ever used to respond to your inquiry via WhatsApp. It is not shared with third parties.

Please note that WhatsApp Business obtains access to the address book of the mobile device we use for this purpose and automatically transfers phone numbers stored in the address book to a server of the parent company Meta Platforms Inc. in the USA. For the operation of our WhatsApp Business account, we use a mobile device in whose address book only the WhatsApp contact data of those users who have also contacted us via WhatsApp are stored.

This ensures that every person whose WhatsApp contact data is stored in our address book has already consented, when first using the app on their device by accepting the WhatsApp terms of use, to the transfer of their WhatsApp phone number from the address books of their chat contacts pursuant to Art. 6(1)(a) GDPR. A transfer of data of users who do not use WhatsApp and/or have not contacted us via WhatsApp is thus excluded.

For information on the purpose and scope of data collection and the further processing and use of your data by WhatsApp, as well as your related rights and privacy settings, please refer to the WhatsApp privacy policy: https://www.whatsapp.com/legal/?eea=1#privacy-policy

6) Data Processing When Opening a Customer Account

Pursuant to Art. 6(1)(b) GDPR, personal data will continue to be collected and processed to the extent required if you provide it to us when opening a customer account. The data required for opening an account can be found in the input mask of the corresponding form on our website. Deletion of your customer account is possible at any time and can be done by sending a message to the address of the controller stated above. After deletion of your customer account, your data will be deleted, provided that all contracts concluded through the account have been fully settled, no statutory retention periods apply, and there is no legitimate interest on our part in continued storage.

7) Use of Customer Data for Direct Marketing

7.1 Registration for Our Email Newsletter

If you register for our email newsletter by entering your email address, you consent to us regularly sending you information about our offers. We use the data you provide with your express consent to send you the newsletter personalized on the basis of the data you have provided. The only mandatory information for sending the newsletter is your email address. The provision of additional data is voluntary and is used to address you personally. For sending the newsletter, we use the so-called single or double opt-in procedure depending on the newsletter subscriber. In both cases, after registration you will receive a confirmation of registration by email to the specified email address. In the case of double opt-in, you must re-confirm this confirmation by clicking the link, which ensures that you will only receive the newsletter after you have expressly confirmed your consent to receive the newsletter by clicking a verification link sent to the specified email address. In the case of single opt-in, the verification requirement does not apply.

By activating the confirmation link, you grant us your consent to use your personal data pursuant to Art. 6(1)(a) GDPR. In doing so, we store your IP address registered by your Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later date. The data collected by us during registration for the newsletter is used strictly for the intended purpose. You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a corresponding message to the controller mentioned at the beginning. After unsubscription, your email address will be immediately deleted from our newsletter distribution list, unless you have expressly consented to further use of your data or we have reserved the right to use data beyond this scope, which is permitted by law and about which we inform you in this declaration.

Our newsletters about interesting products, birthday greetings, cart reminders, product reviews, etc. are personalized for you, i.e., your data transmitted to us, such as date of birth and other personal data as well as your purchasing and click behavior, are evaluated for this purpose. The necessary data was provided exclusively by you personally and not by third parties. We use market-standard technologies in our newsletter to measure interactions (e.g., opening of the email, clicked links). We also use this data in pseudonymous form for general statistical evaluations and for optimizing and further developing our content and customer communication. This is done with the help of small graphics embedded in the messages (so-called pixels). In the case of your consent, the data is collected in a personalized manner, i.e., the IDs are linked with your further personal data, establishing a direct personal reference. Should you no longer wish to receive newsletters from us at any time, you can revoke your consent at any time with effect for the future free of charge, without incurring any costs other than the transmission costs at basic rates. An unsubscribe link for this purpose can also be found in every newsletter.

We use customer matching as part of our advertising activities with various advertising partners, such as Google. After you have given us consent pursuant to Art. 6(1)(a) GDPR, lists of encrypted user data (e.g., email addresses) are uploaded to our advertising partners for the purpose of customer matching. After the upload, the partner system checks for possible matches of user data. After the customer matching lists have been created, the encrypted customer data is automatically deleted by the advertising partners so that they cannot use it for further purposes. If the system already knows the data, this user is assigned to a target group that can subsequently be used for advertising purposes.

7.2 Email Newsletter to Existing Customers

If you have provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services from our range by email. For this purpose, we do not need to obtain separate consent from you pursuant to Section 7(3) of the German Act Against Unfair Competition (UWG). Data processing is carried out solely on the basis of our legitimate interest in personalized direct advertising pursuant to Art. 6(1)(f) GDPR. If you have initially objected to the use of your email address for this purpose, no emails will be sent by us. You are entitled to object to the use of your email address for the aforementioned advertising purpose at any time with effect for the future by sending a message to the controller mentioned at the beginning. For this, only the transmission costs at basic rates will apply. After receipt of your objection, the use of your email address for advertising purposes will be discontinued immediately.

Objection and deactivation options: You can object to data analysis and profiling at any time by:

• unsubscribing from the newsletter,
• adjusting your cookie settings in your browser,
• managing your cookie preferences via our consent management tool on our website,
• sending us a message via the contact option provided in the imprint.

7.3 Newsletter Surveys

As part of our newsletter surveys via Microsoft Forms, we only process personal data if you wish to participate in a prize draw. Participation in the survey is possible without providing personal data. Your answers are recorded anonymously and cannot be traced back to you. The legal basis for participation in the survey is your voluntary consent pursuant to Art. 6(1)(a) GDPR.

If you voluntarily choose to participate in the prize draw at the end of the survey, we collect personal data such as name, address, and email address exclusively for the purpose of conducting the prize draw, such as selecting winners, notification, and sending the prize. The legal basis for processing this data is Art. 6(1)(b) GDPR (contract for conducting the prize draw). Participation in the prize draw is technically and organizationally separate from the survey data. After completion of the prize draw, the personal data collected for this purpose will be deleted, unless statutory retention obligations exist.

The survey is provided via the service Microsoft Forms (Microsoft Ireland Operations Ltd.). Microsoft acts as a technical service provider and potential recipient of data in the context of commissioned processing. Further information on data processing by Microsoft can be found at: https://privacy.microsoft.com/de-de/privacystatement. A data processing agreement pursuant to Art. 28 GDPR has been concluded with the provider.

Participation in the survey and the prize draw is voluntary. Participation in the prize draw is not required to participate in the survey.

7.4 Direct Mail Advertising

Based on our legitimate interest in personalized direct advertising, we reserve the right to store your first and last name, your postal address, and — to the extent we have received these additional details in the context of the contractual relationship — your title, academic degree, birth year, and professional, industry, or business designation pursuant to Art. 6(1)(f) GDPR, and to use them for sending interesting offers and information about our products by postal mail.

You can object to the storage and use of your data for this purpose at any time by sending a corresponding message to the controller.

7.6 Cart Reminders

In the event that you abandon your purchase with us before completing the order, you have the option of being reminded once by email about the contents of your virtual shopping cart.

The only mandatory information for sending this reminder is your email address. The provision of additional data is voluntary and may be used to address you personally. For sending the email, we use the so-called double opt-in procedure, which ensures that you will only receive a notification after you have expressly confirmed your consent by clicking a verification link sent to the specified email address.

By activating the confirmation link, you grant us your consent to use your personal data pursuant to Art. 6(1)(a) GDPR for sending a cart reminder. In doing so, we store your IP address registered by your Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later date. The data collected by us during registration for our email notification service is used strictly for the intended purpose. You can unsubscribe from cart reminders at any time by sending a corresponding message to the controller mentioned at the beginning. After unsubscription, your email address will be immediately deleted from the distribution list set up for this purpose, unless you have expressly consented to further use of your data or we have reserved the right to use data beyond this scope, which is permitted by law and about which we inform you in this declaration.

8) Data Processing for Order Fulfillment

8.1 Transmission of Image Files for Order Processing by Email

On our website, we offer customers the option of commissioning the personalization of products by submitting image files via email. The submitted image is used as a template for the personalization of the selected product.

Via the email address provided on the website, the customer can submit one or more image files from the storage of the device used to us. We then collect, store, and use the files submitted in this way exclusively for the production of the personalized product in accordance with the respective service description on our website. If the submitted image files are passed on to specialized service providers for the production and processing of the order, you will be explicitly informed about this in the following paragraphs. No further disclosure takes place. If the submitted files or digital designs contain personal data (in particular images of identifiable persons), all of the aforementioned processing operations are carried out exclusively for the purpose of processing your online order pursuant to Art. 6(1)(b) GDPR. After final completion of the order, the submitted image files are automatically and completely deleted.

8.2 To the extent necessary for contract processing for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned credit institution pursuant to Art. 6(1)(b) GDPR.

If we owe you updates for goods with digital elements or for digital products on the basis of a corresponding contract, we process the contact data you provided when placing the order (name, address, email address) in order to inform you personally within the legally prescribed period about upcoming updates via a suitable communication channel (e.g., by post or email) within the scope of our statutory information obligations pursuant to Art. 6(1)(c) GDPR. Your contact data is used strictly for the purpose of notifications about updates owed by us and is processed by us only to the extent necessary for the respective notification.

For the processing of your order, we also work with the service provider(s) listed below, who support us in whole or in part in the performance of concluded contracts. Certain personal data is transferred to these service providers in accordance with the following information.

8.3 To fulfill our contractual obligations to our customers, we work with external shipping partners. We pass on your name and delivery address, and, where necessary for delivery, your telephone number, exclusively for the purpose of delivering goods pursuant to Art. 6(1)(b) GDPR to a shipping partner selected by us.

8.4 Disclosure of Personal Data to Shipping Service Providers

Deutsche Post If the delivery of goods is carried out by Deutsche Post (Deutsche Post AG, Charles-de-Gaulle-Straße 20, 53113 Bonn), we will share your email address with Deutsche Post prior to delivery for the purpose of coordinating a delivery date or for delivery notification pursuant to Art. 6(1)(a) GDPR, provided you have given your express consent during the ordering process. Otherwise, we will only pass on the recipient's name and delivery address to Deutsche Post for the purpose of delivery pursuant to Art. 6(1)(b) GDPR. The disclosure only takes place to the extent necessary for the delivery of goods. In this case, prior coordination of the delivery date with Deutsche Post or delivery notification is not possible.

Consent can be revoked at any time with effect for the future vis-a-vis the above-mentioned controller or vis-a-vis Deutsche Post.

DHL If the delivery of goods is carried out by the transport service provider DHL (DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn), we will share your email address with DHL prior to delivery for the purpose of coordinating a delivery date or for delivery notification pursuant to Art. 6(1)(a) GDPR, provided you have given your express consent during the ordering process. Otherwise, we will only pass on the recipient's name and delivery address to DHL for the purpose of delivery pursuant to Art. 6(1)(b) GDPR. The disclosure only takes place to the extent necessary for the delivery of goods. In this case, prior coordination of the delivery date with DHL or delivery notification is not possible.

Consent can be revoked at any time with effect for the future vis-a-vis the above-mentioned controller or vis-a-vis the transport service provider DHL.

GLS If the delivery of goods is carried out by the transport service provider GLS (General Logistics Systems Germany GmbH & Co. OHG, GLS Germany-Straße 1 – 7, 36286 Neuenstein), we will share your email address with GLS prior to delivery for the purpose of coordinating a delivery date or for delivery notification pursuant to Art. 6(1)(a) GDPR, provided you have given your express consent during the ordering process. Otherwise, we will only pass on the recipient's name and delivery address to GLS for the purpose of delivery pursuant to Art. 6(1)(b) GDPR. The disclosure only takes place to the extent necessary for the delivery of goods. In this case, prior coordination of the delivery date with GLS or the transmission of shipment delivery status information is not possible.

Consent can be revoked at any time with effect for the future vis-a-vis the above-mentioned controller or vis-a-vis the transport service provider GLS.

UPS If the delivery of goods is carried out by the transport service provider UPS (United Parcel Service Deutschland Inc. & Co. OHG, Görlitzer Straße 1, 41460 Neuss), we will share your email address with UPS prior to delivery pursuant to Art. 6(1)(a) GDPR for the purpose of coordinating a delivery date or for delivery notification, provided you have given your express consent during the ordering process. Otherwise, we will only pass on the recipient's name and delivery address to UPS for the purpose of delivery pursuant to Art. 6(1)(b) GDPR. The disclosure only takes place to the extent necessary for the delivery of goods. In this case, prior coordination of the delivery date with UPS or the transmission of shipment delivery status information is not possible.

Consent can be revoked at any time with effect for the future vis-a-vis the above-mentioned controller or vis-a-vis the transport service provider UPS.

8.5 Credit Check

If we provide services in advance (e.g., delivery on account), we reserve the right to carry out a credit check based on mathematical-statistical methods to safeguard our legitimate interest in determining the solvency of our customers. We transmit the personal data necessary for a credit check pursuant to Art. 6(1)(f) GDPR to the following service providers:

The credit information may contain probability values (so-called score values). Insofar as score values are included in the credit information result, they are based on a scientifically recognized mathematical-statistical method. The calculation of score values includes, among other things but not exclusively, address data. We use the result of the credit check regarding the statistical probability of default for the purpose of deciding on the establishment, implementation, or termination of a contractual relationship. You can object to this processing of your data at any time by sending a message to the controller responsible for data processing or to the aforementioned credit agency. However, we may still be entitled to process your personal data if this is necessary for contractual payment processing.

8.7 Additional Credit Check

If we provide services in advance (e.g., delivery on account), we reserve the right to carry out a credit check based on mathematical-statistical methods to safeguard our legitimate interest in determining the solvency of our customers. We transmit the personal data necessary for a credit check pursuant to Art. 6(1)(f) GDPR, where applicable additionally, to the following service provider:

The credit information may contain probability values (so-called score values). Insofar as score values are included in the credit information result, they are based on a scientifically recognized mathematical-statistical method. The calculation of score values includes, among other things but not exclusively, address data. We use the result of the credit check regarding the statistical probability of default for the purpose of deciding on the establishment, implementation, or termination of a contractual relationship.

You can object to this processing of your data at any time by sending a message to the controller responsible for data processing or to the aforementioned credit agency. However, we may still be entitled to process your personal data if this is necessary for contractual payment processing.

8.8 Debt Collection

We reserve the right to transfer your data to the debt collection service provider

insofar as our payment claim has not been settled despite prior reminder. In this case, the claim will be collected directly by the debt collection service provider. The transfer of your data serves contract fulfillment pursuant to Art. 6(1) sentence 1(b) GDPR as well as the safeguarding of our predominantly legitimate interests in the effective assertion and enforcement of our payment claims pursuant to Art. 6(1) sentence 1(f) GDPR.

9) Online Marketing

9.1 Facebook Pixel for Creating Custom Audiences (with Cookie Consent Tool)

Within our online offering, the so-called "Facebook Pixel" with activated Automatic Advanced Matching of the social network Facebook is used, operated by Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland ("Facebook").

When a user clicks on an advertisement placed by us that is displayed on Facebook, a parameter is appended to the URL of our linked page by Facebook Pixel. If our page allows data sharing with Facebook via the Pixel, this URL parameter is written into the user's browser via a cookie set by our linked page itself. This cookie is then read by Facebook Pixel and enables the data to be forwarded to Facebook.

With the help of the Facebook Pixel, Facebook is able, on the one hand, to determine visitors to our online offering as a target group for the display of advertisements (so-called "Facebook Ads") and to process additional data such as hashed emails, names, gender, city, state, postal code, and date of birth or telephone number, provided they have made this data available.

Accordingly, we use the Facebook Pixel to display the Facebook Ads placed by us only to those Facebook users who have also shown an interest in our online offering or who exhibit certain characteristics (e.g., interests in certain topics or products, determined on the basis of the websites visited), which we transmit to Facebook (so-called "Custom Audiences"). With the help of the Facebook Pixel, we also want to ensure that our Facebook Ads correspond to the potential interest of users and are not perceived as annoying. In this way, we can further evaluate the effectiveness of Facebook advertisements for statistical and market research purposes by tracking whether users were redirected to our website after clicking on a Facebook advertisement (so-called "Conversion").

The data collected is anonymous for us and therefore does not allow us to draw any conclusions about the identity of users. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible, and Facebook can use the data for its own advertising purposes in accordance with Facebook's Data Use Policy (https://www.facebook.com/about/privacy/). The data may enable Facebook and its partners to display advertisements on and off Facebook.

All data processing associated with the use of Facebook Pixel is carried out exclusively with your express consent pursuant to Art. 6(1)(a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.

9.2 Google Ads Conversion Tracking

This website uses the online advertising program "Google Ads" and, within the framework of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We use the Google Ads offering to draw attention to our attractive offers on external websites with the help of advertising materials (so-called Google Adwords). We can determine, in relation to the data of the advertising campaigns, how successful the individual advertising measures are. In doing so, we pursue the interest of showing you advertising that is of interest to you, making our website more interesting for you, and achieving a fair calculation of the advertising costs incurred.

The cookie for conversion tracking is set when a user clicks on a Google Ads advertisement. Cookies are small text files that are stored on your device. These cookies usually expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the advertisement and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies therefore cannot be tracked across the websites of Google Ads customers. The information obtained using the conversion cookie is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their advertisement and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users.

In the course of using Google Ads, personal data may also be transmitted to the servers of Google LLC in the USA.

Details on the processing triggered by Google Ads Conversion Tracking and on Google's handling of data from websites can be found here: https://policies.google.com/technologies/partner-sites

All processing described above, in particular the setting of cookies for reading information on the device used, is only carried out if you have given us your express consent pursuant to Art. 6(1)(a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.

You can also permanently object to the setting of cookies by Google Ads Conversion Tracking by downloading and installing the Google browser plug-in available at the following link: https://www.google.com/settings/ads/plugin?hl=de

In order to address users whose data we have received in the context of business or business-like relationships with even more interest-based advertising, we use a customer matching function within the framework of Google Ads. For this purpose, we transmit one or more files with aggregated customer data (primarily email addresses and phone numbers) to Google electronically. Google does not receive access to plain text data but automatically encrypts the information in the customer files during the transmission process using a special algorithm. The encrypted information can then only be used by Google to match it with existing Google accounts that the data subjects have set up. This enables the display of personalized advertising across all Google services linked to the respective Google account.

In addition, we have set up Enhanced Conversions. Enhanced Conversions is a feature that can improve the accuracy of conversion tracking while protecting user privacy by supplementing existing conversion tags with hashed first-party conversion data from the website. Hashing the first-party data before sending it to Google Ads ensures data protection, as personal information such as name and email address is converted into a hashed string.

To optimize our website content and measure the success of advertising campaigns, we conduct tracking via Google Analytics and Google Ads and thus track the behavior of our website visitors.

Of course, tracking only takes place if you have given your consent via the cookie banner.

In addition, we point out that if no consent has been given for person-related tracking, a non-personal and cookieless analysis takes place. The following data is processed:

Function-related information (e.g., headers passively added by the browser):

• Timestamp
• User agent
• Referrer URL

Aggregated or non-personal data:

• An indication of whether the current page or a previous page in the user's navigation history on the website contains information about the ad click in the URL (e.g., GCLID/DCLID)
• Boolean consent status information
• Random number generated when the respective page is loaded

In this way, we can track visitor flows on our website (but not individual usage behavior).

The transmission of customer data to Google is only carried out if you have given us your express consent pursuant to Art. 6(1)(a) GDPR. You can revoke this consent at any time with effect for the future. Further information on Google's data protection measures regarding the customer matching function can be found here: https://support.google.com/google-ads/answer/6334160?hl=de&ref_topic=10550182

Google's privacy policy can be found here: https://www.google.de/policies/privacy/

Google Marketing Platform This website uses the online marketing tool Google Marketing Platform operated by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("GMP").

GMP uses cookies to display relevant advertisements to users, to improve campaign performance reports, or to prevent a user from seeing the same advertisements multiple times. Google uses a cookie ID to track which advertisements are displayed in which browser and can thus prevent them from being displayed multiple times. In addition, GMP can use cookie IDs to capture so-called conversions that are related to advertisement requests. This is the case, for example, when a user sees a GMP advertisement and later, using the same browser, visits the advertiser's website and makes a purchase there. According to Google, GMP cookies do not contain any personal information.

Due to the marketing tools used, your browser automatically establishes a direct connection with Google's server. We have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you according to our knowledge as follows: Through the integration of GMP, Google receives the information that you have accessed the relevant part of our website or clicked on an advertisement from us. If you are registered with a Google service, Google can associate the visit with your account. Even if you are not registered with Google or have not logged in, it is possible that the provider may obtain and store your IP address. In the course of using GMP, personal data may also be transmitted to the servers of Google LLC in the USA.

All processing described above, in particular the setting of cookies for reading information on the device used, is only carried out if you have given us your express consent pursuant to Art. 6(1)(a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.

The privacy policy of GMP by Google can be found here: https://www.google.de/policies/privacy/

Conversion-based Customer Lists If you have consented to the use of conversion tracking, we additionally use the "Conversion-based Customer List" function. In this process, personal data captured by our conversion tags (e.g., IP address, interaction data) is used by Google to create anonymous user segments. These segments can subsequently be used for personalized advertising measures (e.g., reactivation campaigns or targeted advertisements).

This function is carried out exclusively on the basis of your prior consent, which you give via our consent banner. Data transmission to Google only takes place after your corresponding approval. The data processing terms for Google advertising products apply, within the framework of which Google acts as a data processor.

You can revoke your consent at any time with effect for the future by adjusting the cookie settings on our website or using the corresponding link in the footer.

Further information on Google Ads, customer matching, and data protection can be found at: https://support.google.com/google-ads/answer/6334160?hl=de and on user consent in the EU: https://www.google.com/about/company/user-consent-policy.html

Microsoft Advertising This website uses the conversion tracking technology "Microsoft Advertising" from Microsoft (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA). A cookie is set on your computer by Microsoft if you have reached our website via a Microsoft Advertising advertisement. Cookies are small text files that are stored on your device. These cookies expire after 180 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Microsoft and we can recognize that the user clicked on the advertisement and was redirected to this page (conversion page).

The information obtained using the conversion cookie is used to create conversion statistics, i.e., to record how many users reach a conversion page after clicking on an advertisement. We learn the total number of users who clicked on our advertisement and were redirected to a page tagged with a conversion tracking tag. However, we do not receive any information that can be used to personally identify users.

All processing described above, in particular the setting of cookies for reading information on the device used, is only carried out if you have given us your express consent pursuant to Art. 6(1)(a) GDPR.

You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.

9.3 Use of Affiliate Programs

AWIN Performance Advertising Network We participate in the performance advertising network of AWIN AG, Eichhornstraße 3, 10785 Berlin (hereinafter "AWIN"). As part of its tracking services, AWIN stores cookies on the devices of users who visit websites or use other online offerings of its customers (e.g., subscribing to a newsletter or placing an online order) to document transactions (e.g., "sales leads"). These cookies serve solely the purpose of correctly attributing the success of an advertising medium and the corresponding billing within its network.

A cookie only contains information about when a particular advertising medium was clicked on from a device. In the AWIN tracking cookies, an individual but non-user-identifiable sequence of numbers is stored, which documents the affiliate program of an advertiser, the publisher, and the time of the user's action (click or view). In doing so, AWIN also collects information about the device from which a transaction is carried out, e.g., the operating system and the browser used.

All processing described above, in particular the reading of information on the device used, is only carried out if you have given us your express consent pursuant to Art. 6(1)(a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.

Further information on data use by AWIN can be found in the company's privacy policy: https://www.awin.com/de/rechtliches

NUNAMI On this website, the software solution of the Visitor Recovery service provider Exceed Solutions GmbH, Schanzenstr. 12b, 20357 Hamburg, is in use.

We process your session data (URL, referrer URL, time of page access and redirection, content information about the user session (e.g., products in the cart; product price; categories, delivery price, time of purchase, etc.), session ID for identification) to present you with further products that may be of interest to you. Insofar as we store or access this information on your device, this is done on the basis of your consent. The data is stored for 40 days.

If we process your data on the basis of your consent, you have the right to revoke your consent at any time with effect for the future. This means that the lawfulness of the processing carried out on the basis of the consent until the revocation is not affected. The declaration of revocation can be made informally and does not require justification. You can adjust and manage your privacy consent preferences at any time here: Cookie Information

All data protection-relevant information about Exceed Solutions GmbH can be found at https://www.nunami.ai/privacy-policy

9.4 Sales Tracking in Cooperation with moebel.de

We work with moebel.de Einrichten & Wohnen AG, Gerhofstraße 10–12, 20354 Hamburg, in the context of a partnership cooperation. To analyze and optimize sales mediated via moebel.de, we use a so-called sales tracking technology. The tracking serves to evaluate and improve the performance and relevance of our products on moebel.de. For this purpose, it is measured whether a user who reached our website via moebel.de has performed a certain action (e.g., a purchase). In the course of tracking, the following information may be processed through cookies or similar technologies:

• Referrer URL (e.g., moebel.de)
• Time of visit
• Interactions on our website (e.g., order)
• Device and browser information
• Pseudonymized identifiers, where applicable

This data may be made available to moebel.de and us in pseudonymized form. It is not possible for us to draw conclusions about your identity from this data. For the setting and reading of cookies or similar technologies, data processing is carried out on the basis of your consent pursuant to Section 25(1) TDDDG (formerly TTDSG). The subsequent processing of personal data is carried out on the basis of your consent pursuant to Art. 6(1)(a) GDPR. You can revoke your consent at any time via our cookie management tool with effect for the future. The tracking information is stored on your device for a period of up to 90 days.

9.5 Use of the Amazon DSP Pixel

On our website, we use the Amazon Demand Side Platform (DSP) Pixel, a web analytics service provided by Amazon Advertising LLC, 410 Terry Ave North, Seattle, WA 98109, USA. The Amazon DSP Pixel enables us to measure the effectiveness of our advertising and to serve personalized advertising on Amazon websites and in the Amazon advertising network.

In this context, information about your use of our website — e.g., products viewed or purchases made — is transmitted to Amazon in pseudonymized form. Amazon may combine this information with other data to display interest-based advertising based on your usage behavior. Cookies and similar technologies may be used for this purpose. However, the data collected does not contain any information that can be used to personally identify you, such as name or email address.

The legal basis for processing is your consent pursuant to Art. 6(1)(a) GDPR, which you can give via our consent banner. You can revoke your consent at any time with effect for the future by adjusting the corresponding cookie settings.

Further information on data use by Amazon and your options for objection can be found at: https://www.amazon.de/gp/help/customer/display.html?nodeId=201909010

10) Web Analytics Services

10.1 Google Analytics 4

This website uses Google Analytics 4, a service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), for website usage analysis.

When using Google Analytics 4, so-called "cookies" are used by default. Cookies are text files stored on your device that enable analysis of your use of a website. The information collected by cookies about your use of the website (including the IP address transmitted by your device, truncated by the last digits, see below) is generally transmitted to a Google server and stored and processed there. This may also involve the transmission of information to the servers of Google LLC in the USA and further processing of the information there.

When using Google Analytics 4, the IP address transmitted by your device when you use the website is always collected and processed in anonymized form by default and automatically, so that a direct personal reference of the collected information is excluded. This automatic anonymization is achieved by Google truncating the IP address transmitted by your device by the last digits within member states of the European Union (EU) or other contracting states of the Agreement on the European Economic Area (EEA).

On our behalf, Google uses this and other information to evaluate your use of the website, to compile reports (reports) on your website activities or usage behavior, and to provide us with further services related to your use of the website and internet usage. In this process, the truncated IP address transmitted by your device within the framework of Google Analytics 4 is not merged with other Google data. The data collected in the course of using Google Analytics 4 is retained for 26 months and then deleted.

Google Analytics 4 also enables, via a special function — the so-called "demographic characteristics" — the creation of statistics with statements about age, gender, and interests of website users based on an evaluation of interest-based advertising and with the use of third-party information. This makes it possible to determine and differentiate user groups of the website for the purpose of target-group-optimized marketing measures. However, data collected via the "demographic characteristics" cannot be attributed to any specific person and therefore cannot be attributed to you personally either. These data collected via the "demographic characteristics" function are retained for two months and then deleted.

All processing described above, in particular the setting of Google Analytics cookies for storing and reading information on the device you use to access the website, is only carried out if you have given us your express consent pursuant to Art. 6(1)(a) GDPR. Without your consent, Google Analytics 4 will not be used during your use of the website. You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service via the "Cookie Consent Tool" provided on the website.

As an extension of Google Analytics 4, the Google Signals service may also be used on this website. With Google Signals, we can have cross-device reports (reports) created by Google (so-called "Cross Device Tracking"). If you have activated "personalized advertisements" in your Google account settings and linked your internet-enabled devices with your Google account, Google can analyze usage behavior across devices when you have given your consent to the use of Google Analytics 4 pursuant to Art. 6(1)(a) GDPR and create database models based on this. The logins and device types of all website users who were logged into a Google account and performed a conversion are taken into account. The data shows, among other things, on which device you first clicked on an advertisement and on which device the related conversion took place. In the case of using Google Signals, we do not receive personal data from Google, but only statistics created on the basis of Google Signals. You have the option of deactivating the "personalized advertisements" function in your Google account settings and thereby stopping the cross-device analysis in connection with Google Signals. To do so, follow the instructions on this page: https://support.google.com/ads/answer/2662922?hl=de

Further information on Google Signals can be found at the following link: https://support.google.com/analytics/answer/7532985?hl=de

As an extension of Google Analytics, the "UserIDs" function may also be used on this website. By assigning individual UserIDs, we can have cross-device reports (reports) created by Google (so-called "Cross Device Tracking"). This means that your usage behavior, when you have given your corresponding consent to the use of Google Analytics 4 pursuant to Art. 6(1)(a) GDPR, can also be analyzed across devices if you have set up a personal account through your registration on this website and are logged into your personal account with your corresponding login details on various devices. The data collected in this way shows, among other things, on which device you first clicked on an advertisement and on which device the related conversion took place.

We have concluded a data processing agreement with Google for our use of Google Analytics 4, by which Google is obligated to protect the data of our website users and not to disclose it to third parties.

To ensure compliance with the European level of data protection also in the event of any transmission of data from the EU or EEA to the USA and possible further processing there, Google relies on the so-called Standard Contractual Clauses of the European Commission, which we have contractually agreed with Google.

Further legal information on Google Analytics 4, including a copy of the aforementioned Standard Contractual Clauses, can be found at https://policies.google.com/privacy?hl=de&gl=de and at https://policies.google.com/technologies/partner-sites

10.2 Google Tag Manager

This website uses the "Google Tag Manager," a service of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: "Google"). The Google Tag Manager provides a technical foundation for bundling various web applications, including tracking and analytics services, and to calibrate, control, and set conditions for them via a uniform user interface.

The Google Tag Manager itself does not store any information on user devices or read from them. It also does not perform any independent data analyses.

However, when a page is loaded, your IP address is transmitted to Google via the Google Tag Manager and may be stored there. Transmission to servers of Google LLC in the USA is also possible.

This processing is only carried out if you have given us your express consent pursuant to Art. 6(1)(a) GDPR. Without this consent, the Google Tag Manager will not be used during your page visit.

You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website. We have concluded a data processing agreement with Google, by which Google is obligated to protect the data of our website visitors and not to disclose it to third parties.

For the transfer of data from the EU to the USA, Google relies on the so-called Standard Data Protection Clauses of the European Commission, which are intended to ensure compliance with the European level of data protection in the USA.

Further privacy information on the Google Tag Manager can be found here: https://support.google.com/tagmanager/answer/9323295?hl=de

For privacy-relevant services and applications that have been consolidated in the Google Tag Manager, you will find separate information in the corresponding sections of this privacy policy.

10.3 DYMATRIX Analytics

We use the web analytics tool "DYMATRIX Analytics" on our online shop to understand usage patterns and improve our offering.

Processing with Consent If you give us consent to the use of marketing or analytics tracking, DYMATRIX Analytics processes click data including relevant metadata. Additionally, depending on the usage context, a truncated IP address as well as a customer number or order number may be collected. A first-party cookie is set for the purpose of recognizing your device.

Processing is carried out on the basis of your consent pursuant to Art. 6(1)(a) GDPR in conjunction with Section 25(1) TDDDG, as the use of the corresponding cookies and tracking technologies is not technically required.

You can revoke your consent at any time with effect for the future via our consent management tool; the lawfulness of the processing carried out until the revocation remains unaffected.

Processing without Consent (Anonymous Mode) If you do not give consent, we use DYMATRIX Analytics exclusively in anonymous mode. In this mode, we only collect minimally necessary, fully anonymized information that does not allow any conclusions about your identity. Neither complete IP addresses are stored nor user identifiers or order numbers processed. No cookies are set.

For the purpose of associating individual page views within an ongoing browser session, a randomly generated session ID is stored in the SessionStorage of your browser. This session ID is purely technical-functional, not traceable, and is automatically deleted as soon as you close the browser. Recognition beyond the session does not take place. The legal basis is our legitimate interest pursuant to Art. 6(1)(f) GDPR and the technical necessity within the meaning of Section 25(2) No. 2 TDDDG.

The DYMATRIX library is loaded via a Content Delivery Network (Bunny CDN). In this process, your IP address is technically transmitted but not stored. The data transmitted in anonymous mode exclusively comprises statistical usage information.

10.4 Internal Channel and Campaign Measurement via Promotion Key (PMK)

For the internal analysis of the performance of our marketing channels, we use promotion keys (PMK). A PMK exclusively designates marketing channels or campaigns and does not contain any personal information.

Processing with Consent If you have consented to marketing tracking, a persistent client ID from DYMATRIX is used for recognition during and beyond a session. Additionally, a PMK history is stored, which comprises a maximum of 100 entries, each with a timestamp.

When an order is placed, we transmit the PMK valid at the time of order completion together with the order number to our data warehouse for users without consent. For users with consent, the entire PMK history is transmitted along with the order number. The data is evaluated there exclusively for statistical purposes; no person-related evaluation takes place. Access is restricted to a few authorized employees.

The legal basis is your consent pursuant to Art. 6(1)(a) GDPR in conjunction with Section 25(1) TDDDG, as the tracking technologies used for this purpose and the use of the client ID are not technically required. You can revoke your consent at any time via our consent management tool with effect for the future.

Processing without Consent During your visit, a PMK is assigned to each page view. Processing takes place exclusively on the server side; no data is stored in your browser. For the technical assignment within a browser session, we use the anonymous session ID from the SessionStorage, which is generated as part of the anonymous DYMATRIX tracking. This session ID does not allow identification of your person and serves exclusively for short-term recognition within a session.

The PMK data stored on the server side is automatically deleted 65 minutes after the last page view. The legal basis is Art. 6(1)(f) GDPR in conjunction with the technical necessity pursuant to Section 25(2) No. 2 TDDDG.

11) Retargeting / Remarketing / Recommendation Advertising / Personalization

Bing Ads (Microsoft Corporation) This website uses the conversion tracking technology "Bing Ads" from Microsoft (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA). A cookie is set on your computer by Microsoft Bing Ads if you have reached our website via a Microsoft Bing advertisement. Cookies are small text files that are stored on your device. These cookies expire after 180 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Microsoft and we can recognize that the user clicked on the advertisement and was redirected to this page (conversion page). Insofar as personal data is processed in this context, this is done pursuant to Art. 6(1)(f) GDPR based on our legitimate interest in effective marketing.

The information obtained using the conversion cookie is used to create conversion statistics, i.e., to record how many users reach a conversion page after clicking on an advertisement. We learn the total number of users who clicked on our advertisement and were redirected to a page tagged with a conversion tracking tag. However, we do not receive any information that can be used to personally identify users. If you do not wish to participate in tracking, you can object by deactivating the Bing Ads conversion tracking cookie via your internet browser under user settings. You will then not be included in the conversion tracking statistics. Alternatively, you can check whether advertising cookies from Microsoft are set in your browser and deactivate them using the deactivation page for consumers from the EU at http://www.youronlinechoices.com/de/praferenzmanagement/

Further information on the privacy policy of Microsoft Bing Ads can be found at the following internet address: https://privacy.microsoft.com/de-de/privacystatement

Where legally required, we have obtained your consent for the above-described processing of your data pursuant to Art. 6(1)(a) GDPR. You can revoke your consent at any time with effect for the future. To exercise your revocation, please follow the above-described option for lodging an objection.

Criteo (Criteo SA) On this website, information about the surfing behavior of website visitors is collected, stored, and evaluated in pseudonymized form using cookie text files by the technology of Criteo SA, 32 Rue Blanche, 75009 Paris, France ("Criteo"). Criteo analyzes surfing behavior using an algorithm and can subsequently display targeted product recommendations as personalized advertising banners on other websites (so-called publishers). In no case can the collected data be used to personally identify the visitor of this website. The data is not used for any other purpose or shared with third parties.

All processing described above, in particular the setting of cookies for reading information on the device used, is only carried out if you have given us your express consent pursuant to Art. 6(1)(a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.

Dynamic Yield This website uses the retargeting technology "Dynamic Yield" of Dynamic Yield GmbH, Theodor-Stern-Kai 1, 60596 Frankfurt am Main ("Dynamic Yield").

If you give us your consent, we analyze website visits from our users and place tailored content and product recommendations on our website through personalized content. For this purpose, Dynamic Yield collects your usage activities on our website. Cookies are used and settings are stored in your browser cache. Only pseudonymized information is stored under a randomly generated ID (pseudonym). Your IP address is only stored by Dynamic Yield in pseudonymized form.

The following data may be transmitted:

• Browser information (type, version number) and the IP address of your device
• Referrer URL (from which website you came)
• Time of visit, e.g., date and time
• Customer IDs (pseudonymized), e.g., when you log in with a customer account
• Visited websites, viewed content, and purchased products
• Geographic location data (e.g., city, state, country) via your IP address

Since personal data is transferred by us to Dynamic Yield when you consent to data processing by Dynamic Yield, we have concluded a corresponding data processing agreement ("Data Processing Addendum," available at https://www.dynamicyield.com/dpa/) with this company pursuant to Art. 28 GDPR, obligating the provider to protect the data of our website visitors and not to pass it on to third parties. The legal basis for the processing of data by us and our processor (Dynamic Yield) is based on Art. 6(1)(a) GDPR (express consent). You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website or by calling up the consent banner again.

Use of Dynamic Yield without Consent

If you do not give express consent for this service in the cookie settings (Cookie Consent Tool), your activities on our website will not be processed or stored by Dynamic Yield. It is not possible to serve personalized content or product recommendations. However, the Dynamic Yield service is required to display non-personalized content and functions, e.g., display of product lists, text & image content, dynamic overlays, and navigation elements. The legal basis for the processing of data is Art. 6(1)(f) GDPR (legitimate interest). Our legitimate interest lies in the appealing and error-free display and functionality of our website.

When content provided by Dynamic Yield is accessed on our website, service log files may be stored on Dynamic Yield's side (e.g., IP address, date & time of access). This data cannot be evaluated and is automatically deleted by Dynamic Yield after seven days. This exchange of data is necessary for the display of the content.

Google Ads Remarketing Our website uses the functions of Google Ads Remarketing, with which we advertise for this website in Google search results as well as on third-party websites. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). For this purpose, Google sets a cookie in the browser of your device, which automatically enables interest-based advertising by means of a pseudonymous cookie ID and based on the pages you have visited. Further data processing only takes place if you have agreed with Google that your internet and app browsing history will be linked to your Google account and information from your Google account will be used to personalize advertisements you view on the web. In this case, if you are logged into Google during a visit to our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, your personal data is temporarily linked by Google with Google Analytics data to form target groups. In the course of using Google Ads Remarketing, personal data may also be transmitted to the servers of Google LLC in the USA.

Details on the processing triggered by Google Ads Remarketing and on Google's handling of data from websites can be found here: https://policies.google.com/technologies/partner-sites

You can permanently object to the setting of cookies by Google Ads Remarketing by downloading and installing the Google browser plug-in available at the following link: https://support.google.com/ads/answer/7395996

Further information and the privacy policy regarding advertising and Google can be found here: https://www.google.com/policies/technologies/ads/

Information on how Google uses data can be found on Google's website on responsibility for business data.

All processing described above, in particular the setting of cookies for reading information on the device used, is only carried out if you have given us your express consent pursuant to Art. 6(1)(a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.

Taboola This website uses the retargeting technology of Taboola Inc., 16 Madison Square West 7th Floor, New York, NY 10010, USA ("Taboola"). This technology enables us to direct visitors to our website, based on their usage behavior, to further own or third-party content in the form of banners that are likely to correspond to the respective user interest. The display of this content is based on a cookie-based analysis of previous usage behavior, but no personal data is stored. For this interest-oriented content determination, a cookie is stored on your computer or mobile device to collect pseudonymized data about your surfing behavior and thus customize the content to the stored information.

All processing described above, in particular the setting of cookies for reading information on the device used, is only carried out if you have given us your express consent pursuant to Art. 6(1)(a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.

Personalized Sorting We use the Customer Engagement Platform of odoscope GmbH, Widdersdorfer Straße 403, 50933 Cologne ("odoscope") on our website. This is a technical solution to display, situationally and in real time, those products to you first that are most relevant for you and your current shopping situation. For this purpose, we transmit data that we have collected about your surfing behavior to the odoscope platform. This platform analyzes the data.

The following data categories are involved:

• Anonymous analysis information (e.g., device type, browser, time of visit) collected by the web analytics tool of Google Ireland Limited.

In addition, odoscope sets cookies. These cookies contain exclusively technical and internal information created by odoscope and assigned to the respective visitor. This includes the following information:

• which system settings odoscope last used for the visitor and
• which test group odoscope has randomly assigned the visitor to.

Note: Cookies from odoscope do not store any user data. odoscope does not store personal data or session information, such as the browser used by the visitor or the device used, in these cookies. If you do not want cookies to be set, you can configure the corresponding settings in your browser. If you do not accept cookies, this may in individual cases lead to functional restrictions of the website.

12) Website Features

12.1 Use of Social Media: Social Media Buttons with Links

No social media plugins are used on this website (e.g., Facebook, Instagram, YouTube). Only buttons that, when activated, link to the respective social media platforms are used.

You can generally recognize the buttons by the respective social media logos. To ensure data protection on this website, we do not use plugins. Our application prevents data from being transmitted to the respective provider when you first access the page.

Only when you activate the respective button by clicking on it will you be redirected to the provider's server (consent). Which data is processed by the social media platforms is beyond our control. Detailed privacy policies can be found on the corresponding pages of the social media platforms used.

Hootsuite We manage our social media channels with Hootsuite, HootSuite Media Inc, 37 Dunlevy Ave., Vancouver, BC, Canada V6A 3A3. Hootsuite enables the management of social media channels, the planning, publishing, and analysis of posts. Hootsuite processes data that has been uploaded by users on social media channels or shared and made public through sharing and liking posts. Further information and the currently applicable privacy policy of Hootsuite can be found at https://hootsuite.com/de/legal/privacy and at https://hootsuite.com/de/legal/general-data-protection-regulation

12.3 Zenloop

This website cooperates with zenloop GmbH, Pappelallee 78/79, 10437 Berlin ("zenloop"). Zenloop is a business-to-business software-as-a-service platform that enables us to collect and analyze feedback from our customers through various channels. This allows us to align and improve our offering with the needs of our customers.

Via zenloop, specific surveys about our services can be created and sent to customers (respondents) by email. The surveys are sent exclusively with the express consent of the customer pursuant to Art. 6(1)(a) GDPR. To evaluate the survey, zenloop collects, with the consent of the respondent pursuant to Art. 6(1)(a) GDPR, the respondent's email address. This consent can be revoked at any time with effect for the future.

Furthermore, zenloop collects and stores any responses from respondents, which depending on the survey may also contain personal data such as first and last names, and evaluates them on our behalf. If survey responses contain personal data, processing is carried out pursuant to Art. 6(1)(f) GDPR based on our legitimate interest in the statistical evaluation of user satisfaction and the subsequent optimization of our online offering.

We have concluded a data processing agreement with zenloop, by which we oblige zenloop to protect the data of visitors to our website and not to pass it on to third parties.

Further information on data use by zenloop can be found in the zenloop privacy policy at https://www.zenloop.com/de/legal/privacy.

12.4 Google Web Fonts

This site uses Google Web Fonts for the uniform display of fonts, provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). When you access a page, your browser loads the required web fonts into your browser cache to display texts and fonts correctly.

For this purpose, the browser you use must establish a connection to Google's servers. This may also involve the transmission of personal data to the servers of Google LLC in the USA. In this way, Google becomes aware that our website has been accessed via your IP address. Processing of personal data in the course of establishing a connection with the font provider is only carried out if you have given us your express consent pursuant to Art. 6(1)(a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website. If your browser does not support web fonts, a standard font from your computer will be used.

Further information on Google Web Fonts can be found at https://developers.google.com/fonts/faq and in Google's privacy policy: https://www.google.com/policies/privacy/

12.5 Algolia Search

We use the Algolia search engine on this website, provided by Algolia SAS, 55 Rue d'Amsterdam, 75008 Paris, France ("Algolia"), for providing a search and filter function via the search field in our web shop as well as for improving search results. For this purpose, Algolia collects and processes the following data:

• IP address,
• Search query via the search function,
• Selected filter options, where applicable,
• Clicked search result,
• Automatically transmitted connection data.

For the search function, the search query is sent to Algolia and matched with our provided products to return matching search results. With the filter function, for example, the product category or other filters can be set to narrow down the search results. To improve search results, an anonymized analysis of search queries and clicked search results is carried out. No association with an IP address or token takes place for this purpose.

The IP address transmitted during use of the search and filter function is anonymized after a short time and stored for 7 days. Search queries and results without association with an IP address or token are stored for 90 days. Insofar as personal data is processed in this context, processing is carried out pursuant to Art. 6(1)(f) GDPR based on our legitimate interest in providing a fault-tolerant search for articles as well as making our products in the web shop easier to find, and thus in a customer-friendly marketing of our offering.

Only if you give us your consent in this regard do we also use insights into your use of our search and filter function via the analytics function to understand what you are interested in and to personalize search results accordingly for you and suggest matching products. For this purpose, in addition to the above-mentioned data, viewed products and filters as well as further interactions such as clicks on autocomplete search results, adding products to the cart, or checkout/purchase completion are stored and evaluated under a user token to find out which product filters are particularly relevant for you and how you interact with our web shop. Algolia also uses so-called A/B tests, in which we evaluate the success of different design variants of the search and filter function and adjust them accordingly. The personalized user profiles are maintained for the last 90 days. To enable the evaluation and personalization, Algolia sets a cookie with the user token ("_ALGOLIA") with a lifetime of twelve months.

The legal basis for storing the cookie on the device and reading data from it is your revocable consent pursuant to Section 25(1) TTDSG, and the legal basis for the associated processing of personal data is your revocable consent pursuant to Art. 6(1) sentence 1(a) GDPR.

More information on Algolia's data protection can be found at: https://www.algolia.com/policies/privacy

12.6 Hotjar

This website uses Hotjar. The provider is Hotjar Ltd., Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe (website: https://www.hotjar.com).

Hotjar is a tool for analyzing your user behavior on this website. With Hotjar, we can, among other things, record your mouse and scroll movements and clicks. Hotjar can also determine how long you stayed with the mouse cursor at a particular point. From this information, Hotjar creates so-called heatmaps, which can be used to determine which areas of the website are preferably viewed by the website visitor.

Furthermore, we can determine how long you stayed on a page and when you left it. We can also determine at which point you abandoned your entries in a contact form (so-called conversion funnels). In addition, direct feedback from website visitors can be obtained with Hotjar. This function serves to improve the web offerings of the website operator.

Hotjar uses technologies that enable the recognition of the user for the purpose of analyzing user behavior (e.g., cookies or use of device fingerprinting). Since corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and Section 25(1) TTDSG, insofar as the consent includes the storage of cookies or access to information on the user's device (e.g., device fingerprinting) within the meaning of TTDSG. Consent can be revoked at any time.

If you wish to deactivate data collection by Hotjar, please click on the following link and follow the instructions there: https://www.hotjar.com/policies/do-not-track/

Please note that Hotjar must be deactivated separately for each browser and each device. For more information about Hotjar and the data collected, please refer to Hotjar's privacy policy at the following link: https://www.hotjar.com/privacy

We have concluded a data processing agreement (DPA) pursuant to Art. 28 GDPR with the above-mentioned provider. This is a contract required by data protection law that ensures that the provider processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

12.7 New Relic

On this website, a plugin of the web analytics service New Relic is used. This service is provided by New Relic Inc., 188 Spear Street, Suite 1200, San Francisco, CA 94105, USA, and enables statistical evaluations of the speed of the website. Through the plugin, New Relic receives the information that a user has accessed the corresponding page of the offering. If you are logged into New Relic as a user, New Relic can associate the visit with your account there. Even if you are not a member of New Relic, there is still the possibility for New Relic to obtain and store your IP address. The purpose and scope of data collection as well as information on the processing and use of data by New Relic, as well as privacy settings, can be found in the privacy notice of New Relic: https://newrelic.com/privacy.

The legal basis for the processing of your data is also Art. 6(1) sentence 1(a) GDPR in this regard, i.e., the integration is only carried out with your consent. This consent can be revoked at any time.

12.8 Wistia

We use the plugin of the video portal Wistia. The provider is Wistia, Inc., 17 Tudor Street, Cambridge, Massachusetts, 02139, USA. When you click on a product video, a connection to Wistia's servers is established. In this process, the Wistia server is informed, among other things, which page you have visited. Your IP address is also processed and may be transferred to the USA. The legal basis for the use of Wistia is your prior consent pursuant to Art. 6(1) sentence 1(a) GDPR, insofar as you have given us this consent via the consent banner when first accessing our website. Wistia is not certified under the Data Privacy Framework and therefore does not meet the requirements of the EU Commission. We have therefore concluded Standard Contractual Clauses pursuant to Art. 46(2)(c) GDPR with Wistia.

Further information on the handling of user data can be found in the privacy policy of Wistia at: https://wistia.com/privacy

13) Quality Control and Technical Error Analysis

Sentry

We use the "Sentry" service from Functional Software Inc., 45 Fremont Street, 8th Floor, San Francisco, CA 94105, USA, to ensure the technical stability of our website and to analyze errors. In this context, technical information (e.g., device information, browser data, time of the error, technical log data) may be processed. This processing is necessary for the secure operation of our website (Art. 6(1)(f) GDPR). Personal data is reduced to the technically necessary minimum.

Additionally, we use Sentry's performance monitoring features to evaluate the loading times and interaction speed of our website. This processing is only carried out with your consent (Art. 6(1)(a) GDPR). You can revoke your consent at any time via our consent management.

We have concluded a data processing agreement with Sentry. Transfer to the USA may occur. It is based on the Standard Contractual Clauses of the EU Commission and supplementary security measures. Further information can be found in Sentry's privacy policy.

14) Tools and Miscellaneous

Cookie Consent Tool

This website uses a so-called "Cookie Consent Tool" to obtain effective user consent for cookies and cookie-based applications that require consent. The "Cookie Consent Tool" is displayed to users when they access the page in the form of an interactive user interface, on which consent can be given for certain cookies and/or cookie-based applications by checking boxes. In doing so, all cookies/services requiring consent are only loaded when the respective user grants the corresponding consent by checking a box. This ensures that cookies of this kind are only set on the respective user's device if consent has been given.

The tool sets technically necessary cookies to store your cookie preferences. Personal user data is generally not processed in this context.

If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning, or recording cookie settings, this is done pursuant to Art. 6(1)(f) GDPR based on our legitimate interest in a legally compliant, user-specific, and user-friendly consent management for cookies and thus in a legally compliant design of our website.

A further legal basis for processing is Art. 6(1)(c) GDPR. As the controller, we are subject to the legal obligation to make the use of technically unnecessary cookies dependent on the respective user's consent.

Further information on the operator and the settings of the Cookie Consent Tool can be found directly in the corresponding user interface on our website.

15) Rights of the Data Subject

15.1 The applicable data protection law grants you the following rights (rights of information and intervention) vis-a-vis the controller with regard to the processing of your personal data, whereby reference is made to the cited legal basis for the respective conditions of exercise:

• Right of access pursuant to Art. 15 GDPR;
• Right to rectification pursuant to Art. 16 GDPR;
• Right to erasure pursuant to Art. 17 GDPR;
• Right to restriction of processing pursuant to Art. 18 GDPR;
• Right to notification pursuant to Art. 19 GDPR;
• Right to data portability pursuant to Art. 20 GDPR;
• Right to withdraw consent pursuant to Art. 7(3) GDPR;
• Right to lodge a complaint pursuant to Art. 77 GDPR.

15.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST WITHIN THE FRAMEWORK OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO SUCH PROCESSING WITH EFFECT FOR THE FUTURE FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE DATA CONCERNED. HOWEVER, FURTHER PROCESSING REMAINS RESERVED IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE, OR DEFENSE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSES OF SUCH ADVERTISING. YOU MAY EXERCISE YOUR OBJECTION AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

16) Duration of Storage of Personal Data

The duration of storage of personal data is determined by the respective legal basis, the processing purpose, and — where applicable — additionally by the respective statutory retention period (e.g., retention periods under commercial and tax law).

When processing personal data on the basis of express consent pursuant to Art. 6(1)(a) GDPR, such data is stored until the data subject revokes their consent.

If statutory retention periods exist for data processed in the framework of legal or quasi-legal obligations on the basis of Art. 6(1)(b) GDPR, such data is routinely deleted after the retention periods have expired, provided it is no longer necessary for the performance or initiation of a contract and/or there is no legitimate interest on our part in continued storage.

When processing personal data on the basis of Art. 6(1)(f) GDPR, such data is stored until the data subject exercises their right to object pursuant to Art. 21(1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights, and freedoms of the data subject, or the processing serves the establishment, exercise, or defense of legal claims.

When processing personal data for the purpose of direct marketing on the basis of Art. 6(1)(f) GDPR, such data is stored until the data subject exercises their right to object pursuant to Art. 21(2) GDPR.

Unless otherwise stated in the other information in this declaration regarding specific processing situations, stored personal data will be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.